Briogeo developed and produced a social-first, multi-layered campaign featuring Highlight Artists Irinel de León and Sabrina Porsche. Both served as lead stylists behind the scenes and were prominently featured throughout the campaign.
All Partnerships
Jen Atkin partnered with MasterClass to teach viewers how to style their hair for any occasion. In these sessions, Jen guides you through identifying your personal hair care needs, refreshing your routine, and mastering the art of styling your own hair. The course also features styling techniques by Irinel de León, Sabrina Porsche, and Sienree Du.
Paul Mitchell partnered with Highlight Artists founder Justine Marjan for the brand’s Icons of Summer campaign alongside Paris Hilton. Through the partnership, Justine showcased elevated yet approachable blonde styling using Paul Mitchell’s Blond Pro collection, bringing her signature modern glam perspective to the campaign across content, education, and social storytelling.
Highlight Artists partnered with BELLAMI Hair on the launch of “Beautiful Extensions of You,” a global platform created to celebrate hair extensions as a form of confidence, self-expression, and everyday beauty. The partnership brought together Highlight Artists talent including Jen Atkin, Justine Marjan, Mitchell Ramazon, Sabrina Porsche, Shelley Gregory, Hayley Heckmann, and Sienree Du to help shape and amplify the campaign through educational content, social storytelling, tutorials, and artist-led creator moments.Together, the collaboration helped bring a fresh and more approachable perspective to hair extensions for both professional stylists and everyday consumers.
Highlight Artists teamed up with TRESemmé to spotlight pro and celebrity client duos across key cultural and red carpet moments throughout the year. From the Oscars and MET Gala to NYFW. Together, we showcased how TRESemmé products helped create the elevated, trend-driving looks seen on some of the industry’s biggest talents.
Highlight Artists partnered with Paul Mitchell to create educational, Pro-led content featuring multiple artists throughout the year. By tapping into each artist’s expertise, the partnership focused on sharing approachable pro tips, styling techniques, tutorials, and trend insights using Paul Mitchell products. The content was designed to inspire and educate both professional stylists and everyday consumers alike.